Subscription Website Publishing posts focus on how to build and operate a premium subscription website, including how to best align and repurpose your content, increase subscription orders, and best practices for subscription website architecture.
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
You have to spend money, to make money, right? But how much do you need to spend in order to earn your money back in digital publishing?
That's the question marketing
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
If you look at Shorenstein Center and Lenfest Institute's Digital Pay-Meter Playbook, you'll discover that one key metric you can measure, which identifies high-performing publishers, is your "stop rate."
Your stop rate is
Successful website homepage design allows visitors to achieve their goals
Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
