Articles

It is fine to register domain names that might increase your type-in traffic, but cyber squatting is definitely not acceptable. Here's the difference.  

The key to success as an online information marketer is feeding a starving crowd. A starving crowd is any group of people who share an enthusiasm for a topic and are  

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is  

We've all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don't last very long in the member website business.  

These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.  

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any  

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.  

Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I  

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints.  

Create "print and read" email newsletters Many subscribers prefer to "print and read," rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.