Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will
Offer a Benefit in Your Landing Page Headline
We love it when we find a headline on a landing page that actually offers a benefit and a subhead that backs up
The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don't ask for the money
Every part of the page—particularly the homepage—must be utilized to facilitate the strategic objectives of the site. Using marketing quadrants to build relationships and communities among users, or to generate
Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page:
The key to persistent navigation is to help the user find anything on the site, fast. No clicking about, desperately hitting the back button. Make it clear where they are,
Here are five project management tips pulled from a Mequoda Special Report titled 10 Steps to Manage a New Website Launch, by Steve Laliberte, president of iProduction and a contributing
Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering.
The ultimate goals of website readability are to make the site inviting, the format clean and well balanced and the experience pleasant. Here are five graphic tips for improved website
