"Executive Travel Guide", or is it "eSkyGuide," or maybe just "Executive Travel"?
Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing
The average user expects professional websites to be clean in appearance, rich with information, and intuitive in terms of navigation. In Mequoda terms, the aesthetics of a site should support
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
When we review landing pages, it's common for us to come across letter copy that's competent but average, and there are many things in the copy that our copywriters would
Every website we review seems to have the inevitable Achilles' heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
As webpages grow more complex and designers strive to provide impact and interactivity, loading a page can take longer and longer—even over high speed connections. Slow-loading pages will cause losses
We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called "Bobbin-Buzz". We would consider this free email newsletter the Mequoda hub of this membership website.
For
The "Content Freshness" guideline asks the question, "Is there a reason for the user to return frequently to the site?" The Internet is a 24/7 medium, and visitor attention and
