Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
Most printer-friendly pages are not really reader-friendly, but they could be.
We all know that web surfers skim and scan; they generally don't read carefully. So, consider this online publishing strategy:
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money
Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show
Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
