Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
One of the biggest problems a Membership Website can have is that it's not a Membership Website
Membership Websites are as commonly used as they are misunderstood.
Hiding information behind a firewall
Celebrity news continues to dominate the blogosphere while the nation's top newspaper slips in rank
The April results of the Mequoda Blog100 are posted, and celebrity news hub TMZ continues to
Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
