PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
Identifying and prioritizing your usability lab results is the most interesting and valuable part
Once you conduct your usability lab, it will become very obvious to you very quickly, which areas
Paper Prototyping
If you are only testing usability AFTER your site has been developed, you are only looking for validation, not actual usability. But how can you test a website that
A great affordance test is to print off web pages in grayscale, give a test user a yellow highlighter and ask them to highlight anything on which they think they
A heuristic evaluation is one of the more popular methods of usability testing and takes place with a functional website, likely in the last stages of development or right before
How to prepare a usability lab for several different types of studies. Usability testing is a controlled experiment that tests the architecture and user-friendliness of your website. Reasons why
Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your
How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don't recommend shopping carts to our users, because we see
