Articles

Information wants to be free (to the end user… but the advertiser’s going to pay)  

Essentials to keep in mind when laying the foundation for copyright protection of your digital content  

‘Incentivizing’ editors to come up with audio conferences and other one-shot product ideas  

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference  

Tips for helping editors think like marketers when it comes to their products  

Make more money online by being content-driven, Google-friendly and profit-minded  

Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time  

A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team  

Know your blogging competitors and figure out what their audience development program has that yours doesn't Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”.  

LinkedIn's solid demographic targeting makes advertising B2B publications a no-brainer