Articles

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name The essence of the Mequoda Method is to build a database of  

With advertising sales dropping, many publishers are considering charging for content. Will you? After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform  

Magazine publishers discuss how they're going to save their brands through online publishing This week I was in Chicago attending and presenting at the FOLIO: Growth Summit. “It's not enough to make  

Cia Romano and I talk social networks - both building your own, and using existing social networks to develop a diverse online audience.  

8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,  

Uncommon sense about when to link and how much to quote Protecting intellectual property is every publisher’s responsibility There is a firestorm of controversy growing over how much content can be excerpted  

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice. We often write about the importance  

Use PDF files to improve your site’s landing page rankings with Google Help build your niche brand with this eight-step link-building technique  

How to develop an efficient post frequency and even increase production without raising a finger... How often should you blog? In many cases, the answer to this question depends on how  

Interweave Seeks eMail Marketing Manager