Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional
Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we're looking at content publishers entering this arena
I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It's genuinely thrilling to be in the publishing industry at this moment and time. Think
Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn't "recently" then it's time you reviewed what people
As some publishers find themselves having a contentious relationship with Facebook, one of the social giant's other properties is gaining popularity. Instagram has become a new favorite traffic driver for
The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
