We're seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.
One cornerstone of the Six Sigma marketing plan is having a Library Preview that converts users to paid subscribers. The Library Preview is a content-driven marketing piece that focuses on
How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont's double opt-in requirement.
A new California automatic renewal law—that
Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach
The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at
Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company's move to sell popular
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
