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12 things every copywriter, editor and audience development manager can learn using Google Analytics Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and  

"The only things more important than your brand are your customers, your 'passionistas'", noted Don Nicholas in this session on Digital Brand Strategy.  

Don Nicholas tells publishers that email newsletters are the new newspapers  

"Testing is a no-brainer", says Bob Brady of Business & Legal Resources  

Phillip Charles-Pierre of Guideposts accepts the first annual Mequoda Rocket Award  

Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com  

Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses. "Twitter is  

Content marketing tips for online editors on tagging, targeting and titling online content "Each information product in your brand portfolio can be used to supply content and drive traffic to your  

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site "Email Conversion  

Kim Mateus of Mequoda Group shows attendees how to write a rapid conversion landing page for free reports Kim Mateus, Senior Partner here at the Mequoda Group led this session on