A couple of tips for enhancing your social media strategy with Twitter lists
One of the most-used features of Twitter is the Twitter list; except sometimes people forget that they're even
If you've solved cross-device advertising, you probably don't need to be visiting the Mequoda website for free advice. If you're still experimenting and developing solutions, join the club: Even the
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.
The
Is a mobile-first strategy a must for publishers at this point? The short answer is yes, but how should you execute it? Read our analysis of mobile-first strategy in the
When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
Online content strategy can be navigated only when you're equipped with the right data analytics. Throwing an article up and calling it a day doesn't do it anymore. Luckily, publishers
