Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw
Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a
One game we used to play at every Mequoda staff meeting, was to look at some of the top publisher websites and play "find the email signup form." People.com was
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your
A few years ago we co-hosted a webinar with Bruce Elder, when he was the Principal at ghSMART & Company. Bruce gave our readers a ton of advice during this
Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there's no question that they have a place
Over the past few months, we’ve been strongly encouraging our clients upgrade their Haven Nexus Systems.
Haven Nexus CXMS is a state-of-the-art SaaS tool built, owned and maintained by Mequoda to
