Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
Since the future of your articles in SEO-land is now so dependent on social media, it's more important than ever to enable your readers with easy-to-use like and share buttons.
The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have
The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
