Multiplatform Publishing Strategy

With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.  

I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far  

Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so  

YouTube and The New York Times, two major digital publishers, have new updated apps for its audiences. Talking New Media has the story on these updates.  

We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls  

Anyone who follows social media closely has seen spikes in activity based on certain events. A new study has taken a look at this.  

Aggregage is a digital media company looking to get involved with the B2B industry, and target B2B publishers in the process.  

The Economist is making more moves, and this time it’s bringing a new app for iPhones and Android devices.  

Penton’s Aviation Week is testing a new change for Aviation Week & Space Technology. The two will be offered together in a new multiplatform subscription model with enhanced content.  

So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going