Multiplatform Publishing Strategy

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

The only thing standing between you and more revenue is better landing and order pages. But how are you supposed to know what to test, beyond copy, images, and the words  

Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click  

The steps to facilitating an effective roundtable discussion with roundtable discussion questions Have you ever run a roundtable discussion? Throughout my years in publishing, I’ve taken part in countless roundtables. During some,  

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They  

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, "They Laughed When I Sat Down At the Piano,  

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores