Multiplatform Publishing Strategy

Use both as part of an effective internet marketing strategy A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's  

Add value to your internet marketing strategy with co-reg leads Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will  

Note from Kim: In the spirit of today's opening of the Mequoda Summit, I thought I'd allow my friend and business associate Uli Raible from German publisher VNR to share  

Internet marketing strategy using co-registration A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on  

With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying  

Interweave Press, LLC increases its footprint in the beading and jewelry markets with its acquisition of sixty year-old Lapidary Journal as well as Step by Step Beads, Step by Step  

How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I've spoken with over the  

Call it damage control, call it public relations. Keeping tabs on what others say about you and your organization is crucial. I introduce to you Google Alert. Google Alert is a  

Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free  

Publishers should be using the retail channel—online, offline, or both—and their products sold at retail should, at a minimum, mention a companion website on the package. Even better, the product