Multiplatform Publishing Strategy

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at  

Facebook, Amazon and Instagram are expanding audience development options for content publishers Social media can be a major traffic generator when they approach the right platforms properly. Today we're looking at  

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital  

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy The Interactive Advertising Bureau (IAB) has a  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

Today we're reporting on digital publishers bringing in new talent to strengthen their organizations. We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

Are you following the Google rules that have been set out for all publishers? Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.  

Our news of digital publishers acquiring new media entities continues, but with a few different looks today. We start with American Media, which has acquired another magazine title from Wenner Media.  

Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers Subscription publishers will make changes to products or evolve their subscription offerings