Multiplatform Publishing Strategy

Raise your productivity; know the difference between online publishing and online marketing I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:  

Rupert Murdoch's newest newspaper will likely be more risky and experimental Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new  

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages With People.com's online readership soaring to more  

Rework your old content into new products in new platforms Yesterday we discussed how creating products in many platforms can boost your profit. If you develop a systemized approach to multiplatform publishing,  

How to deliver your publication in any platform Online publishing is a blessing. The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can  

Posting your pubilcation's content online is not a bad idea There was a slight mistake with yesterday's daily. When our managing editor said "That means you should rarely—if ever—print an article both  

Increase page views by focusing on repeat visitors If you're publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed. As discussed yesterday,  

Your website should have incentives for visitors to return frequently If you're like hundreds of other publishers, you're working both online and in print. But how much of your total revenue comes  

Is this new system heaven for publishers or hell for users? Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still  

Specific guidelines for retail and media websites When your publication is online it should be on a network of websites, not a single website. Yesterday we discussed that one of your websites