Multiplatform Publishing Strategy

The online ad industry is growing and becoming more personalized, so take advantage Google's wild success is fostering an age of ad experimentation, and the future could offer extremely targeted ads  

A study shows that people search for companies online based on offline ads Don't write off traditional advertising yet. More than two-thirds of Internet users say they have searched for a company,  

Having fresh, valuable content is a great way to attract repeat website visitors There are lots of ways to drive website traffic, and not all of them are purely online marketing  

Viral marketing campaigns are not easy, but here are a few tips that can help yours find success We wrote a few weeks ago that many marketers are planning a viral  

Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

Today's video advertising experiments will be tomorrow's surging market It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying. For years  

NYTimes.com will likely boost advertising revenue if it offers more free content The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York  

We've discovered a new platform that publishers can use to deliver and monetize content For those of you that missed it, there was a fantastic New York Times article on Monday  

Online Publishing Jobs Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used  

Auto-generated emails are a cheap and simple way to add more value to your message Audience is the lifeblood of every publication, whether online, in print or on television. The success