Multiplatform Publishing Strategy

An app publishers can learn from Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying  

Build It Well and They Will Come, Says Amazon CEO Jeff Bezos The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it. —Jeff  

The numbers of tablets and digital readers will soar in the coming years Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a  

The Search Is ‘On’ for SIPAlert Daily Articles Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information  

The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead Dave Garrett, president and CEO,  

In a world of content networks and emerging technology, what’s the ruling class? I recently came across an article on Business Insider from a contributor claiming that content in no longer  

Online publishing faces new challenges with the latest major Google update If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled  

SIPA Online Forums Give Members the Chance to Ask, Learn and Get Together More good discussions from the SIPA online forums. On reminding subscribers of their purchase Since [our subscription is] a relatively  

Structuring your content will help reduce your weekly stress and increase lead generation If you're experiencing a headache with your content creation, it’s time to focus on the content you’re putting  

Helium Fills the Air With User-Generated Content User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page