Multiplatform Publishing Strategy

How can live streaming video content help you? I read today on Mashable that Ustream, the live interactive broadcast platform, just redesigned their website with the hopes of making it easier  

Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead? Why is it that human beings love to theorize about the  

New-Product Ideas Range From a Relaunching to a Repurposing Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010). From Torry Burdick, senior vice president, Marketing, Mortgage  

In addition to a new experience for content users and content producers alike When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning  

Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland SIPA: What was your first job out of college and how did you get into this business? KHOSRODAD: My first job out of  

The market will become more competitive, prices will drop and more media-rich content will be available The invasion of the tablet will not be short lived. In fact, companies are already  

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish  

Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building  

Learn how content marketing can be profitable for you Print evolved to radio, radio to television, and now, television to the Internet. For many of these mediums, the marketing strategy really  

How the A Method can help us find those A Players we so desperately need Hiring employees can be stressful, especially in today’s economic times. Companies are desperate for good help,