Multiplatform Publishing Strategy

Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York SIPA: What was your first job out of college and how did you get into this business? SCHWARTZ: I was  

On any Level, Networking and Involvement Work Wonders The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable  

LinkedIn adds Signal for relevant real-time feeds New Media Trend: LinkedIn announced their latest endeavor to become more relevant – LinkedIn Signal. It combines status updates with your specific search  

A more encompassing media pyramid adds delivery platforms and requires additional product development. As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,  

SIPA President Quoted on New York Times Front Page We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence  

It’s been 6 months since the iPad was released; has it left a mark yet? You won’t see everyone walking down the street with an iPad on an afternoon walk. However,  

The key to content marketing is to let the content market itself Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.  

Lacking content? Are you hesitant about content platforms? Here are two solutions Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume  

Popularity of Webinars Demands Further Review A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen  

How About.com focuses on creating content instead of selling products The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other