Multiplatform Publishing Strategy

Rob Nance, Publisher, AccountingWEB SIPA: What was your first job out of college and how did you get into this business? NANCE: Growing up, radio was fascinating to me. I fondly recall  

Excitement Over Miami. Marketing Conference Delivers! Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by  

Clutter or creativity; you be the judge Google’s advertisements are getting some enhancements as of late. Their Product Listing Ads, which have consisted of ad image, product description and price, are now  

Mequoda Group's leading Gold Member is breaking new ground again With nine mature communities, and the desire to add a minimum of three to four new online communities within the next  

The emergence of new entry points makes online marketing more complicated for publishers. Our customers — the consumers of the information you and I publish — now have more options than  

Where to marketed your online articles to increase website traffic and build your email list As in the past, marketing methods will come and go. It’s getting harder to send email.  

A lesson developed from modern times Transparency implies openness, communication and accountability – characteristics deeply important in building relationships. The Internet has created a place for those who want to communicate through  

100th SIPAlert Daily Means We’re ‘Doing’ OK SIPAlert Daily turns 100 today—100 days, that is. Not quite a milestone in the Cal Ripken consecutive games played mode (2,632) or Lincoln’s Gettysburg  

And it’s currently free Another major publication stepped into the digital age of the iPad recently. The Washington Post has become the newest member of major publications to offer an iPad edition.  

A new method of selling ad space that is interchangeable Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per