Multiplatform Publishing Strategy

SIPF Awards Present Exciting Opportunities Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common? Answer: They entered. On Sunday, Oscar hosts James Franco and  

The Benefits of Random Acts of Appreciation It doesn’t take much for a business to make me happy—and loyal. A free oatmeal coupon from McDonalds will definitely lure me in this  

How magazines like Budget Travel pay homage to the unique experiences of their readers What will the magazines of tomorrow look like? I know that as a woman in my late twenties,  

Access Intelligence Acquires Red 7 Media The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,  

Discover the tactics Internet marketers are focusing more attention on in 2011 Earned media, also known as unpaid media, is expected to see an increase in spending this year. According to The  

'Wine Guy' Emphasizes That We’re Only 'Human' “Vaynerchuk, who hosts the Wine Library TV blog and runs a large wine-retailing business, said his extensive email list averages 97 opt-outs a day.  

UCG Terminates Agreement to Sell OPIS The agreement reached two months ago that had UCG selling its wholly-owned subsidiary, Oil Price Information Service, LLC (OPIS), to Platts, a division of the  

Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J. What was your first job out of college and how did you get into this business? After unsuccessfully trying to find  

SIPA Munich Spans Globe for Latest Ideas It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers  

Closing Gender Gap Can Open New Dialogues Sue Gardner, executive director of the Wikimedia Foundation, the organization that runs Wikipedia, recently told NPR’s “On the Media” (a wonderful show) that, "87