Multiplatform Publishing Strategy

New daily deals will be offered to artists and crafters through Interweave’s FlockShop Interweave announced the launch of FlockShop this week. According to its news release, FlockShop is a one-deal-at-a-time eCommerce  

Spice up your blog posts with images - and don't spend a dime As Sonia Simone wrote on Copyblogger, "Images are steroids for your headline." Nothing draws the eye quicker than  

Lindsay Konzak, Editor, Modern Distribution Management/Gale Media SIPA: What was your first job out of college and how did you get into this business? LINDSAY: I joined the Peace Corps. I taught  

Discover how professionals are using the popular social networking site Are you using LinkedIn for professional reasons? Are you using it to find employees to hire? Have you used it to look  

Refreshing Your Approach to Renewals The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate  

Training Can Increase Staff Engagement and Retention At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and  

Utilizing space and time to connect with web users Did you start your career as an online editor, or have you made the shift from a background in print? In each case,  

Increasing Traffic Takes More Than Good Scents My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in  

Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? LUIS: Out of undergrad  

Documenting characteristics of your core customer will help you target more efficiently Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the