Multiplatform Publishing Strategy

Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found  

Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass. What was your first job out of college and how did you get into this business? I was 27 when I graduated from college. As  

Turning traditional print media into multimedia products Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content  

The right content marketing specialist will help you connect with your audience easier How well does your editorial staff understand the topics you provide content on? In order to develop new  

This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or  

Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas SIPA: What was your first job out of college and how did you get into this business? ANDY: Wow,  

Do you know how to inventory your business assets? Five key components go into the process of inventorying your business assets. In order to address your media business, our systems directors  

The publishing environment has changed…have you? Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception  

All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships. We provide free downloads on array of topics, including one on Mobile Site  

New Study Rains on the Brainstorming Parade I recall one off-site brainstorming session where an outside moderator was brought in to try to get at our “problems” and keep the conversation