Multiplatform Publishing Strategy

Monika Stasik, Head of Marketing, PMR, Cracow, Poland SIPA: What was your first job out of college and how did you get into this business? MONIKA: During my studies, I was  

Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital. I’m sure your skills have remained, and perhaps grown stronger  

Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty  

Your content marketing system requires different types of content at launch than post launch Prior to launch, all of the following types of content should be loaded so your system can  

This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: "How do you get your news the most?" It's interesting  

Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance  

Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe  

Lessons for Hiring New Sales People Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in  

Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago SIPA: What was your first job out of college and how did you get into this business? RACHEL: I graduated in Journalism with  

The Internet offers so many opportunities to legacy publishers. Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid