Multiplatform Publishing Strategy

Vida y Salud announces the launch of its quarterly print magazine In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing  

Do you want your business to grow? Do you feel the market can allow for this to happen? Before venturing into new territories, publishers need to have a game plan. For  

How productive are your products from a multi-platform strategy? I am not just referring to how each sells individually…I’m talking about their overall productivity. For instance, think about one of  

A Look Back at Some SIPAlert Daily Highlights Here are some best-of SIPAlert Daily moments from the year: 1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower.  

Best Lines From the Member Profiles We are very appreciative of the many members who took the time to fill out the member profiles this year. They did a great job  

That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,  

We Wish You a Merry Christmas and a…um…(sorry, incoming tweet) So Sunday is Christmas and Monday is Boxing Day. It’s a time when… Umm, excuse me, let me just answer this one  

If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012? If you expect to  

Analyzing the Dynamics of Decision-Making If Thinking, Fast and Slow is anything like the review I just read in Sunday’s Washington Post, author Daniel Kahneman should be a marketing rock star  

Cashing in on the Print-to-Digital Transition We’re definitely seeing much more of the Web-first, print-second mentality and the success it can bring. The latest example came at the SIPA Marketing Conference