Multiplatform Publishing Strategy

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at  

Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like  

FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it's print edition and go all digital on December 20th. Lloyd's List has been publishing since 1734.  

Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science  

That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,  

Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.  

Publishers have been creating apps but recently they've turned it up a notch and that's why apps are this week's digital publishing trend.  

Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.  

It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December  

Ad Age is reporting that Hearst Magazines are holding magazine "upfront" meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports," The Hearst upfront, scheduled for Oct. 15