Multiplatform Publishing Strategy

Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts  

Ad Week's Emma Bazilian writes, "In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash  

Alexandra Steigrad writes, "The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics”  

The Washington Post is switching from an HTML5 platform to an iOS native publishing framework for their iPad app.  

Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, "In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams,  

As reporters of publishing news, we feel it's important that to keep you update on all of the platforms that many publishers dabble in. To bring you up to speed,  

You know how you just can't get enough of the new Bloomberg Businessweek design? Neither can anyone else. That's why they plan on rolling out Businessweek style design changes to  

Are you ready for the staggering figure of the day? 7 million Flipboard magazines have been created in the first year since the feature has launched.  

The New York Post reports that after a long search process, a new editor for NYT Magazine has been found. Jake Silverstein has been named the next editor-in-chief of the  

Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of