Membership Marketing Strategy

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Membership Marketing Strategy posts focus on how to successfully market your premium membership website, including how to choose and test offers that boost response rates, and how to use six sigma marketing methodologies to increase your membership marketing revenue.

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How to Use Six Sigma for Membership Offer Testing

Don Nicholas • March 27, 2024

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

Don Nicholas • January 5, 2022

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers

This Email Subject Line and Template is a Gift

Don Nicholas • December 20, 2021

People don't just like getting gifts for the holidays, they like them all year round. Maybe that's why our "You've Been Gifted" email subject line and template works so well. The

Premium Digital Newsletters are Becoming the Latest “New” Old Digital Format

Don Nicholas • October 11, 2021

The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position

3 Core Digital Publishing Best Practices That Work Almost Too Well

Don Nicholas • May 3, 2021

What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of

Increase Subscription Revenue with a Credit Card Recovery Program

Don Nicholas • March 8, 2021

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that

Improving Membership Loyalty By Making Members and Subscribers Feel Like VIPs

Don Nicholas • November 3, 2020

Improving membership loyalty is a fun task. It's human nature to want to feel like you're a part of something. Church, political parties, fraternities, secret societies, you name it --

Global Digital Subscriptions Power Growth for News and Special Interest Brands

Don Nicholas • October 27, 2020

In the third quarter of 2020, the New York Times' digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they

Creating Membership Content During the Time of COVID

Don Nicholas • October 6, 2020

Earlier in the year, when we were writing about membership marketing during a pandemic and pandemic-proof online business models, we had no idea that we'd be entering the fourth quarter of the year,

Supercharge Membership Marketing Three Ways

Don Nicholas • September 22, 2020

Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization,

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