Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
The Debrief, a six-month-old women's lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move.
Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
One of the most famous lists in media and entertainment has added to its wardrobe. Women's Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.
Men's Fitness announced this week that 8.4 million unique visitors came to the magazine's website in July, which represents a 106% increase year-over year.
Ad Week reports that Details has created Condé Nast's first "male-targeted digital display ad network." The magazine hired platform Style Coalition to administer the service for bloggers.
On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around
