Digital Magazine Publishing

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to  

What we learned about the average digital magazine reader in this year's study about magazine consumption This year, like we have for the last several years, we ran a study to  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers. If you're a new magazine, or even just new to digital magazines, you already know  

It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth Many CEOs readily admit