Audience Development Strategy

Brands aren’t just present on social networks anymore; they are actively engaging When social media started becoming popular, companies took strides to make themselves present on these networks. However, many marketers weren’t  

How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end  

New insight on why mobile devices, tablets and desktops do not experience the same search queries The options for engaging with search engines has changed as tablet devices hit the market  

Inbound marketing proves to be the cheapest lead generation tool for online marketers Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,  

Short email subject lines will get your emails open faster An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have  

Which words are you choosing to convince people to join your email newsletter list? When someone comes to your website, your first goal should be to get them on your email  

Some job responsibilities are “non-negotiable”, especially when it comes to audience development The job of modern online editors is constantly evolving. Today, companies are focusing on metrics to inform editors on how  

Our Email Copywriting Basics free report will help you maximize email conversion rates Download your free copy of Email Copywriting Basics now Email is still a very popular online medium. It was  

A look at our half-day intensive on SEO at the Mequoda Summit West 2011 In the Mequoda Daily yesterday, I discussed persuasive online copywriting. The skills associated with SEO copywriting will be  

The best SEO campaign strategy is actually a social strategy Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these