Audience Development Strategy

Suggestions from the Headline Writing Workshop at the Mequoda Summit West 2011 Last week’s Headline Writing Workshop at the Mequoda Summit West 2011 was a great course to learn new headline  

How to Get Targeted Website Traffic with a Keyword Strategy - and Like It! Whenever you get together with a group of editors from several different publications, you'll always find yourself  

Discover content tendencies found in our top performing article posts Do you know what your top performing articles are? If not, and you have an analytics program, you can easily figure out  

Providing great, shareable content leads to developing readers as online business partners The evolution of the Internet has led to emergence of many types of marketing. Content marketing is a popular topic  

Taking Advantage of Real-Time News On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It  

Simple, yet overlooked tips for more social media interaction At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online. Imagine what  

Want to drive customers, subscribers and readers away? Follow these examples! Sometimes you want to drop a love bomb on someone. For me, this was recently a restaurant I discovered in Boston's  

Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter In the Mequoda Daily yesterday, I discussed how  

Are you harnessing the power of your audience? If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of  

Inbound links won't mean jack if nobody is searching for you Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial