Audience Development Strategy

Data shows that email is alive and kicking Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”. The beginning of the article discusses how people have been  

How to define a social media policy for employees, using almost 200 different examples Just as I found a database of over 174 different social media policies online today, I realized  

Streamline your audience development process with these must-have editorial management tools When you're writing content that you know like the back of your hand, being a daily online editor seems like  

Social Media and the Law: Time to Get With the Program Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual  

Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts When you put a video on YouTube, you're not only using the platform as a  

Good email copywriting still needs to persuade the reader with the lingo they use internally I know what you're thinking: Keyword research and SEO has no place in email marketing, where  

Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors  

Discover a shift in the way marketers are using SEO Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than  

Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my! Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds  

How wisely are you spending your time on Twitter? Publishers and editors alike want time on social media to be spent properly. Many publishers have seen how helpful social media can be