Audience Development Strategy

The seven audience development steps of a successfully repurposed product The good folks over at Mother Earth News have an admirable approach to thinking about content development. “We think of an idea  

Google joins the social scene with Google +1 Google +1 isn’t completely new. The social component was released back in March as what seemed to be Google’s version of Facebook’s “Like”  

The Follow Button is a new way to create engagement from Twitter In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011. Although it’s  

Audio is a valuable resource; here are six formats for creating good podcasts The power of audio is often underestimated, especially with the emergence of video in today’s digital environment. However, it’s  

Going from editor to email copywriter in 12 quick steps Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.  

Email newsletter subscribers will thank you for following these 12 guidelines An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that  

Is Google giving more credit to social media because people are linking less? As much fun and success as I have marketing with social media, it's still a struggle to convince  

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis Social media is effortlessly expanding. People of all ages have flocked to social networks so  

Affordable search engine optimization tips for editors (hint—they're all free) As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on  

Virtual perceptions grow within Google By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February. To discover how the algorithm change affected Mequoda System publishers, we