Audience Development Strategy

Use the power of email to reach your audience in different ways In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience. The sales  

Phil Ash, Publisher, Capitol Information Group, Inc., Falls Church, Va. SIPA: What was your first job out of college and how did you get into this business? PHIL ASH: It was the  

An email strategy utilizing these email types can help you sell more products and build your audience The types of emails you send to your list have a lot of impact.  

A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search The problem that some publishers have with Twitter is that they see it as place  

New study sheds light on video viewing habits Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online. For producers going this  

Boost the rank of your articles with this Facebook SEO hack All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO  

4 helpful tips for gaining more exposure and developing lasting relationships Creating relationships with bloggers can lead to more exposure for your content and brand. Bloggers that already have existing audiences interested  

Are you using legacy, physical and promotional products to their full capacity? In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing. Those  

Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn In the past few months, there have been some noteworthy social media updates to the platforms that we use in our  

Discover different opportunities for increasing website traffic through unconventional methods Multiplatform publishers have an advantage when it comes to generating website traffic. For instance, they can use all the digital reach they