Audience Development Strategy

A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes Why do you write blog posts for  

In this screencast, I show you how to find people on Twitter by location and use a new Twitter search tool to target profiles by keywords You have a great following  

Discover the five modules for a complete keyword research strategy In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases. If relevant to your  

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience As an editor, I find keyword research interesting. It is something that  

Engagement with audience members via social networks can lead to better relationships Every online publisher utilizing social media should love when data comes out showing value behind the activity. For a while,  

Start treating your lists equally by building your social media lists with new free products Social media list building requires less effort than building your email list. Less effort on the  

A Town’s Facebook Page Builds New Community Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was  

If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that  

PBS Report Helps With Ways to Use Twitter The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started  

Information about what’s working for businesses on Twitter There are plenty of Twitter strategies out there. Many focus on the types of tweets that should be sent, the manner in which you