Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
The true audience development definition requires maximum outreach while retaining results for future sales
Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.
You may have been
