Audience Development Strategy

Based on the results of a collection of A/B tests here's a list of B2B email marketing best practices (and tests you can try yourself) In their free time, some people  

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep  

Working with the fantastic Mary Van Doren, our lead copywriter, has turned me into a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in  

Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content There's no three-word phrase we hear more in content marketing than "high  

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms When I first started working with Mequoda a decade  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach If you're simply choosing stock photos from a library and using them as the  

At Mequoda, one of our basic principles is to give things away. After all, how can people trust your content until they have a sample? And how will they ever  

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me  

The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before Remember the days of putting your paid Facebook advertising budget money