Audience Development Strategy

Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

Every publisher should develop an audience development program specifically for social that stretches throughout the year Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers  

If your audience development strategy doesn't incorporate search, you're not thinking of the long term When you are a Mequoda publisher, the goal of audience development is to get people on  

How to use anxiety in your sales letter landing page copywriting Someone once reduced all human motivation to the simple pleasure/pain principle. “You either want something you don’t have, or you have  

Build an email list by creating free downloads that fit the content theme you are already selling Freemiums have become the ultimate way to build an email list. The difference in  

If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update Mequoda is built on a structure of best practices. Best  

The social algorithm ecosystem is becoming just as important to watch and analyze as search algorithms Have you ever had someone in your life who asks you to do something, but  

Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption Beyond the latest trend of kids walking into telephone poles  

Like the best email subject lines, report titles should be short and sweet In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”