Audience Development Strategy

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity  

Actionable audience development steps to make your next interview article filled with engaging content Conducting interviews are a great way to produce content for your blog, website and publications. People love  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Improve open, click-through, and conversion rates with these email template testing ideas Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email  

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters. Despite the rise of social networks, most publishers we know still  

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently Most publishers we've talked to say social media  

Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by  

How to promote content on three tricky social platforms that publishers want to love Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,  

How will Google alter their algorithm to combat fake news in the future, and how will it affect the rest of us?  I'm going to assume that you're not one of  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity