Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener
Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of
