Audience Development Strategy

Discover how to incorporate storytelling into your online copywriting “I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.” My friend Martin (not his real name) objected  

Three external sources for building email circulation It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was  

Let the world of online users know about your story The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should  

Vida y Salud is a blog about health and wellness for Spanish-speaking audiences "I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially  

Attention to these SEO copywriting details can boost your site’s “findability” and popularity So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO  

Jaime Guthals of Interweave Press joins tomorrow's webinar If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime  

Our Online PR Tips, Tricks and Traps will be taking place on July 13th As online communities continue to expand and evolve, online PR is further developing into a resource that  

Three tips to help along the way Online PR can be looked at as a component to SEO campaigns. Search Engine Optimization (SEO) is all about building visibility by ranking in  

Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up Micro-communities have received a lot of publicity lately. Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,  

Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,