Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
"Please retweet" is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online
What search engines are doing to capture your attention; and how it benefits you
What activity do you engage in the most online? For many the answer is along the lines
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than
Has semantic search technology changed the way we write?
"Wouldn't it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?”
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by
