Audience Development Strategy

Will the new MySpace help users forget the old MySpace MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,  

Texting Becoming Bigger Part of Business Communications Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head  

A new way Google is working to create a quicker search experience Ever having difficulty deciding between search results? I know I have experienced this issue. Google premiered its new Instant Previews  

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation SEO Campaign Goal - Write landing pages that tell Google to send you lots of  

Bring in more revenue with strong text ads There is an art to writing text ads. This is so for a couple different reasons. First, text ads have to align with your  

It's OK to borrow email marketing subject lines when they're good The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us  

Can Blekko take on Google? Startups have attempted to slay the ruling search engine before. Google isn’t new to this experience, but they have not been dethroned thus far. Enter Blekko, a  

A few simple press release guidelines for writing better press releases Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the  

What companies need to know about a social media strategy It isn’t news that social media is popular. But what do companies actually know about social media? Sure, it’s a great way  

LinkedIn is getting brands more involved LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages. The products tab is