Audience Development Strategy

November Hotline Now Posted on SIPA Website The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an  

Will 2011 be the year of social media marketing for search marketers? Some are deeming 2011 as the year of social for search marketers. Popularity behind social media isn’t new; although search  

Press release guidelines for getting bloggers to respond to your PR emails At Mequoda, not only do we get press releases sent to us on a regular basis, but we also  

How your analytics package can shed new light on referring traffic One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of  

Bailey, SIPA to Enter New York State of Mind Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to  

Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter You have lots of awesome content on your blog. Some of that awesome content hasn't been  

The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue! If you’re a content creator and produce editorial content that  

A tip that may save you money We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,  

Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too! In addition to this here Mequoda blog, there are some hidden gems that  

A social media team-up Don’t you love it when the world of social networking gets that much more interesting? Mashable received a special notification about the press conference held by MySpace